The easy to follow, step by step approach guides you through the 13 key areas of the development process. Thanks to clear instructions and detailed examples to which you can refer to at anytime, you can begin working immediately, at your own pace and in your own time. No business knowledge is required.

Access the right information at the right time with direct links to the top FREE online resources for market information. The spreadsheets, templates and guidelines given make it easy to create research questionnaires and collect new data . By fully understanding your customers and identifying growing areas, you can trully stand out from the competition for long term success.

Build realistic financial projections in a matter of minutes by completing a simple 1 page financial sheet. Find how much you need to sell to get your money back, the cash you will have access to month by month, the amount of investment you require, all in a bank validated format.

Using the proven i2m methodology ensures you find the reliable answers you need to make critical business decisions about your idea. 50+ information sheets detail what you need to know about the vital areas of idea development: latest business models, pricing strategies and much more.

Generate bank approved business plans, grant applications and competition entries from the information you gather. Create a 1 page non-confidential business summary to get attention from banks, investors or organisations that could license or buy your idea.

We support you to make your idea happen. Get interactive help from the i2m Forum by posting questions to the "network" anytime on i2m topics. Get in touch with the people that can help you make your idea a success with the Ideas Bank, a secure database of registered members including investors, business advisors and established businesses looking for new product or service ideas.